Search Engine Marketing - the most efficient way to acquire target visitors

Search engine marketing is a great way to attract target visitors when you’re in urgent need of them. Advertisers only need to pay the fees when their keyword ads are clicked by web users, and your ads must be placed at the top position of their search results.

Google Partner

As a partner of Google, Bingo(HK) will conduct precise analysis based on your specific business features and perform various ad injections and market promotions. Clients can also use Google AdWords and Google Analytics to check the ad situation and website visitors flow, and contact us at any time for any adjustment. We can make sure your keyword ad appears at the top position in countless search results and covers the entire industry to screen out validated customer group.。

Great discount is available if you choose Bingo(HK) to perform SEM (Search Engine Marketing) on Google search engine. Compared with putting online ads on your own, Bingo(HK) will arrange professionals to manage your ad quality and click-throughs. Also, there is great discount available. So why not choose Bingo(HK)?

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Advantages of SEM

SEM may bring traffic to your website at any time. When users search the key words you put in your ad, the fees will not be charged until your ad is clicked. Unlike search engine optimization, SEM may bring results in days or even hours, providing rapid promotion for your products or services.

The price of SEM may vary greatly - sometimes the client may get its keywords ranked relatively higher at a very cheap price. In this case, SEM is a very good solution, because SEM can generate traffic at the lowest costs.

Disadvantages of SEM

SEM may cost a lot of money. If a client needs to keep its certain keywords ranked at the top of search results, the client may fall into a trap. A very popular keyword may affect the overall price and lead to very expensive click-throughs.

Another factor that affects costs is click fraud, which may drain all your budget very quickly. However, Bingo(HK) has its own anti-click fraud click system that provides perfect safeguard for our customers' money.

The biggest disadvantage of SEM is that if you stop spending money on it, you'll lose your position immediately. SEM is unlike SEO, the latter has longer effect than the former.

Does my company need SEM?

Most companies cannot rely solely on SEM, because it's very expensive. But when combined with other forms of internet marketing, SEM can be very effective. Several important requirements are met by SEM, and if these requirements are also what you pursue, then you should use SEM:

  • ad that generates traffic under certain circumstances - If you have a short-term advertising campaign for a new product or service (e.g., Valentine's Day, Christmas), search engine marketing can be a great way to attract attention and target visitors. If you need to get people's attention in a limited period, search engine marketing would be your best solution.
  • Online store - Search engine marketing is a great tool if you sell products or provide services that can be ordered immediately from your website. A very good example is online sales website. Every click means a potential customer. So it's definitely worth the investment.
  • In conformance with target market - If you can perfectly capture the traffic of your business-related specific keywords, search engine marketing can certainly provide the maximum effects.

Everything depends on your main focus. Natural search engine optimization is a long-term strategy aimed at spreading brand and popularity, while search engine marketing is a marketing technique suitable for short-term and medium-term goals.

When you determine to use search engine marketing, what's the next step?

Search engine marketing is a very powerful marketing tool, and certainly should not be ignored. But clients also need to focus on conversion rate and return on investment, not just click-throughs.

Therefore, to achieve successful search engine marketing, we need to pay attention to the following points:

  1. Budget
  2. Ad art
  3. Measurement of conversion rate
  4. Appropriate keywords for your business
  5. Quality assurance (ad title, content)

For the best results and high conversion rates, please contact Bingo(HK) to let us know your situation!

Let Bingo(HK) work together with you to improve your search engine marketing. We also offer different kinds of search engine marketing services:

  • Google Adwords ad
  • Facebook ad
  • YouTube ad
  • ad strategy planning
  • Keywords study
  • Create text ad
  • ad campaign
  • ad lecture
  • Report and analysis
  • Expert consultation


Bingo(HK) is a web design and marketing company headquartered in Hong Kong. No matter where you are, we can provide you with the most suitable web design and corresponding marketing strategies.

Our services:

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Do you want a complete marketing strategy? Contact Bingo(HK) now!

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